The Best Pop-Ups, Parties, and Happenings at SXSW 2024 (2024)

Drink your green juice and get some extra sleep now, because the city’s annual week-and-a-half-long festival is descending upon Austin this Friday. As you prepare your schedule, mark your calendar for these standout events across the capital city. (Take note that RSVPs or badges may be required for select events.)

Audible Sound Experience

Take a ride on a larger-than-life Ferris wheel and chow down on corn dogs, cotton candy, and popsicles at this spirited downtown carnival. On Friday night, Audible will also feature a DJ set from The Knocks during its After Dark party from 8 to 10 p.m.

The Details: March 8-10, various times

The Location: Downtown, 220 Congress Ave.

The Best Pop-Ups, Parties, and Happenings at SXSW 2024 (1)

Fallout @ SXSW

See if you have what it takes to survive as Prime Video turns Hotel San José into a post-apocalyptic world in anticipation of its upcoming show, Fallout. Explore the wasteland shantytown of Filly and search the area for its most precious commodity—bottle caps—which you’ll be able to use for trade.

The Details: March 8, 12 p.m. to 6 p.m.; March 9, 10 a.m. to 6 p.m.

The Location: Hotel San José, 1316 S. Congress Ave.

Power of Comedy Awards

Get ready to laugh out loud at Variety’s Power of Comedy awards show, which honors the likes of Samantha Bee, John Leguizamo, Nick Kroll, Lilly Singh, Andrew Rannells, and Pamela Adlon.

The Details: March 8, 7:15 p.m.

The Location: ACL Live, 310 W. Willie Nelson Blvd.

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Paramount +’s The Lodge

To quote Mean Girls, this pop-up will be “so fetch.” Explore props and costumes from the set of HALO, step onto the iconic bridge of the U.S.S. Discovery from Star Trek: Discovery, and immerse yourself inside the world of the new Mean Girls movie at this multistory pop-up on Rainey Street.

The Details: March 8-11, various times

The Location: Clive Bar, 609 Davis St.

Hook ’Em House

From a lively parade and an International Women’s Day celebration with Kendra Scott and Tiff’s Treats founder Tiffany Chen, to rowdy performances by Austin’s own Ghostland Observatory and Dayglow, this pop-up is a must-visit space for the Longhorn faithful.

The Details: March 8-9, 10 a.m. to 10 p.m.

The Location: Antone’s, 305 E. Fifth St.

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Austin Monthly Presents: Women That Rock

Don’t miss more than 20 incredible female and non-binary acts such as Hinds, Tameca Jones, Bad Bad Hats, and Wilt at this spirited showcase. In addition to all the music, enjoy a heart-pounding wellness class and expect plenty of surprises at this fourth annual gathering of women celebrating women. The free event is open for all ages until 8 p.m., then it’s 21 and up.

The Details: March 13, 2 p.m. to 12 a.m.

The Location: Austin Garden & Studio, 1221 E. Sixth St.

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Favorite Pizza Party

Hungry? Head to West Sixth to enjoy some delicious pies from legendary pizza maker Anthony Falco (formerly of Roberta’s in Brooklyn, the author of Pizza Czar, and a Westlake High alum). The chef will create a Sicilian-inspired menu including several specialty pizzas and a muffuletta sandwich, and the party will feature a carnival-like outdoor space plus live DJs, pop-up bars, flash tattoos, and games.

The Details: March 13-14, 5 p.m.

The Location: Favorite Pizza, 801 W. Sixth St.

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Marshall Funhouse

Step right up! This three-day funhouse-themed festival has performances from more than three dozen artists including The Black Angels, Frank Turner and the Sleeping Souls, Shannon and the Clams, Dry Cleaning, and Yaya Bey.

The Details: March 13-15, 11:30 a.m. to 1:40 a.m. (closed 6 to 7:30 p.m. daily)

The Location: Parish, 501 Brushy St.

FLOODFest

Be sure to wear your dancing shoes to this midday banger as Flood Magazine hosts a much-anticipated DJ set from Chromeo, plus performances by Hinds, Kneecap, Estevie, and more.

The Details: March 14, 11 a.m. to 6 p.m.

The Location: Mohawk, 912 Red River St.

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Spaceflight Records at Central Machine Works

Jam out at this three-day festival featuring Austin bands like Kalu and the Electric Joint, S.L. Houser, Golden Dawn Arkestra, and Billy King and the Bad Bad Bad. The event will also include visual artists and a vintage market, plus the debut of Spaceflight’s new Japanese-inspired rice lager.

The Details: March 14-16, 5 to 10 p.m.

The Location: Central Machine Works, 4824 E. Cesar Chavez St.

Spurs Games

Don your finest black-and-silver apparel and yell “Go Spurs Go!” as our NBA neighbors to the south head up I-35 to compete at Moody Center again. The squad will play the Denver Nuggets on March 15 and the Brooklyn Nets on March 17. (Remember to bring a clear bag.)

The Details: March 15, 7:30 p.m.; March 17, 6 p.m.

The Location: Moody Center, 2001 Robert Dedman Drive

The Best Pop-Ups, Parties, and Happenings at SXSW 2024 (2024)

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